HB Products is proud to sponsor the local cycling team, Aarhus Studenternes Cykelklub – ASC (Aarhus Student Cycling Club), as part of our commitment to supporting the community. Through our sponsorship, we enable the team members to purchase high-quality cycling clothing at a student-friendly price, ensuring they have the necessary gear to excel in their sport.
In September 2022 we celebrated the 20th anniversary of HB Products. Thank you to everyone attending the celebration, as well as everyone that has contributed to the journey of HB Products, over the past 20 years.
HB Products has welcomed new International Sales Manager, Rooba Sivagnana. Rooba has many years of experience in sales and communication making him an ideal fit for this position.
The sales department has also expanded with Dennis Møller, in the position of technical sales.
HB Products CEO, Michael Elstrøm, has managed to pass on the joy of and pride in HB Products to three of his children.
With their various relevant competencies, the time has now come to initiate the succession of the family business in stages.
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